Email Marketing - What Pushes the Unsubscribe Button

Building and maintaining ever growing email list is probably the most valid sign for web marketing mastership. A lot of marketers are talking about five and six figure income, but very few are mentioning their email list numbers correctly. And it is easy understandable - just nothing to be proud with.

The Nightmare of the Email Marketing Manager

Doubtless, it's the unsubscription from the mailing list - someone has clicked the unsubscribe link (again). I received an email from a marketer, talking about this subject and he said something like this:

'I provide valuable information and if you don't like it, get off my list!' Few seconds later I clicked on the unsubscribe link.

His 'valuable information' is writing countless, worthless and useless 200 words articles under FIVE (maybe more) different names, guess why - because he is repeating like a parrot: 'articles this, articles that' while article marketing is not 'heal-all' at all. Beware of such 'Experts', they are easily noticeable.

Seven Reasons that Make Me Unsubscribe

1. Getting too many emails - you are not the only one marketer I'm receiving emails from (actually I'm on more than 100 lists) and I don't want to be mailed daily. Click.



2. Hard selling - excuse me, I don't need every product on the net. I opted in to learn something valuable, because you said so, not to be sold to only. Click.



3. Duplicity, hypocrisy - I know you are affiliated with them (so am I) and I know we are just an email and affiliate ID in Gurus database. Don't say: My good friend