Why Your Email Marketing Won’t Work!

So you've got an online business and you've been told that to make the big money you need a list. A list of hungry and passionate buyers that ravage your offer when you send it out.

But you've probably found out that it's not as simple as you first thought to create that list of buyers. First there is the squeeze page where you get people to opt in to your list. That page has to be finally tuned to ensure people are bribed and satisfied that you are not about to send them a whole lot of spam.

Then there is the double opt in part where you lose people because they don't remember opting in to your list. And then the email messages in your autoresponder need to be mini sales letters mixed with great content to keep your list subscribed. Oh, and then you want to send the messages at the right time intervals so your subscribers don't forget who you are, or worse, get upset because you are emailing them too often.

It's a finally tuned science to get it right and sometimes requires a lot of testing and measuring to get right. It all takes time but is well worth it in the end.

Here are 3 absolutely essential rules to set you off on the right path:

Rule No.1