Email Marketing - Does Having Your Very Own Email List Mean Much To You? It Should

Does having your very own email list mean much to you? Well, it should. Consider this. One email is sent from someone you know and the other is sent by a stranger. Which one are you most likely to open?

I would like to think it would be the one whose email address you recognize. Someone you know. Well, it is no secret that this is the same reaction you will get when you send out emails to your opt in list. They know you and are thus more likely to open your emails. Consequently if you bought a list and sent emails to them then it goes without saying that you are more than likely to be treated as a stranger and your emails will be opened at a much lesser rate