Emails Can Make You Money

Any business today on the internet should be building an optin list. Seriously, No matter what size it is if you don't have an opt-in list there is money walking out the front door. Having an opt-in list can make a world of difference and also add some extra bucks (dollars) to your pocket. These days you will rarely see a web-site, big or small, that is without an opt-in list. So if you don't have one you should really start considering it.

You see, an opt-in list enables a company to market their wares and site via an e-mail. A bit like direct marketing but your visitor asks for you to contact them. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep in contact with your subscribers and let them know what is available on your site as well as whatever is coming up.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a customer list is crucial to the success of any business. And with only a small percentage of visitors actually subscribing for an opt-in list you need to do it smart. Many people find promotional mails annoying but if you always work to adding value to your subscribers you will see your list build up and grow. You can also achieve this by having valuable content on your site. When your visitors like what they read on your web-site the will more than likely want more. Having a 'Subscribe to my Newsletter' box you will have a new way to invite them back to your site. A little teaser or appetizer if you will.

An opt-in list can also be used to earn extra profit other than marketing your wares and your services. It is best to build a really big list first always adding valuable content but then you can start working to monetize your list. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Selling ad space. If you have a good list there will always be companies contacting you to advertise their products. But this is where it can get tricky. If you are just using plain text you will not be able to put in banners as they are images, but if you have a html email you can. Also, I would never ever recommend renting your list to a company. Your subscribers have allowed you to contact them, not someone else. It is ok for you to promote someone elses stuff but never ever give away their email address.

2) Pay For Performance - Set up little Joint Ventures with other companies that have are related to your niche. If you are selling Dog Bowls you might like to work with a Dog Clothing company. Here the other company will provide links and brief descriptions of all their products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.