"Part 1: Email Marketing Basics"

Now you may have heard the saying "the money is in the list". Today, I'm going to start off with discussing what email marketing is all about and give you a basic heads-up on the subject. In the next two lessons, I'll also discuss email marketing strategies and the tools (including a complete walkthrough) for setting up and managing your very own email marketing campaign .

Let's start with the barebones of email marketing, and how it so important for anyone wanting to do business online.

Online Business and Email Marketing

The first point you must remember is that email marketing is just a tool