Why You’re Losing Traffic and How to Make Them Stay

If you’re like most website owners, chances are you’re losing a large percentage of your visitors before they complete a desired action on your website. Although the number of factors that drive potential consumers away can be varied, I’ve noticed many common mistakes in my work of designing websites for optimal performance. Here’s where many sites go wrong:

1. Lack of a Clear Purpose
Why was your site designed? What is the purpose of your site? Are you selling a product or service? Are you sharing information or serving as a forum to aggregate ideas and comments? Are you providing a social benefit?

If your website doesn’t communicate its purpose in 3 seconds or less, you’re going to lose visitors. I’ve seen this on numerous occassions, especially among companies who don’t know what they want their site to be or communicate. Make sure your website has a clear purpose and everything else will follow.

2. Making it Long-Winded and Complicated
Today, individuals have less time than ever before. As a result, time is their most precious asset