Plotting your Spot on the Web

It’s the moment you have been waiting for: your business dream is becoming a reality. After much discussion, sharing, research, creating business plan drafts and redrafts you are finally ready to launch your new product.

Your marketing strategy includes a web site. Everyone has one. Most businesses do, and even your kids do. Must be an easy thing to build. But is it? Part of your marketing research clearly indicated that not all website designs are equal. Think back to the initial stages of the Internet researching for your business plan. Remember looking for information only to find poorly designed sites of little value? Can you recall your frustration? How time consuming it was? Remember how little reward you received for so much time spent invested in your research endeavor. Sure, building a website is easy. Designing a useful website that promotes your company and projects your image is quite another thing.

Ask yourself the question is my business about websites? Is that my area of expertise? If your answer is “no