Web Sites Do Not Work

Web Sites Do Not Work

Most businesses have web sites that simply do not work. There is too much focus on cost reduction and technical wizardry. There is a way to turn this around though; let me explain.

The internet channel is relatively new to business and consequently generates less revenue than more established, more traditional channels like retail shops and call centres. So business owners do not care. This is a big mistake! Here’s why.

Consumers are turning to the internet to dream and research. They dream about their holidays, their home renovation or their garden upgrade. When they are more serious, they research their specific needs on web sites that they found while dreaming or on search engines.