Banner Advertisement: Who's profiting the most??

Advertising is the promotion of a product or service and is extremely pervasive in the contemporary society. To maximize sales, companies will pay a premium for wide exposure through the mass media. We see billboards, public transportation, clothing, even bathroom stalls carry ads, and the industry is constantly growing. Out of the several means of advertising we find Banner Advertising as an integral part of paid promotion. Banner advertising is also known as a web banner, and is a form of advertising on the Internet. This form of online advertising is done on a web page. Many times you might have seen various advertisements popping up on your web screen. Generally, it is a Java Script program done on multimedia which generally carries GIF and JPEG images; even animated images are used to grab attention. These images are usually in a high-aspect ratio that is why we also call them as banners. A web banner is displayed when loaded on a web browser. In many cases banners are delivered by a central ad server while at times the viewer is directed through the click through to the banner ad. If we peep into the History Global Network Navigator in 1993, we will find that this was actually the first commercially supported web application and one of the very first web sites ever. There are many standard sizes like Medium Rectangle Square Pop up, Vertical Rectangle and many more. Though many web surfers regard this banner advertisement, as highly annoying because they distract the user from a web page's actual content but it is a gem of a thing for the advertisers; and why not, after all they are the one benefiting most out of them.

So, avail this facility if needed. After all, the online advertising market is growing fast, and is also quite effective, even though its reach is yet to grow up to the expectations. One good thing is that you can go back and check a banner ad as many times as you wish.