Keep the web design simple and user friendly

It is so easy for us web designers to overlook the viewpoint of web design users in our frantic effort to deliver the latest technology using the best coding and cool designs. The fact is, unless web users are able to understand, use and navigate quickly through a web site, it will probably not achieve its objectives. I am not suggesting that all web design solutions are simple. A lot of web sites actually deliver very complex online solutions. However, no matter how intricate the web design solution, the interface with the user must always be simple and clear.

Web site users generally do not spend more than 10 seconds on a site. This is the nature of the online audience. There is so much information out there, so many web sites, so little time. We live in a ‘zapping