Do Not Lose Your Domain Name

A key element in Internet marketing is your domain name. Just think of the time, money and effort you put into creating and marketing your Web site . Also consider everything that has your domain and email address. Imagine if you lost your domain name. What would that cost you, not only in time and money, but lost opportunities?

Every Web site owner should have a check list of maintenance activity for their site on a monthly, quarterly and yearly basis. One of the items on your yearly checklist should include checking your domain name.

Years seem to fly by and you may have registered your domain name for a two or three years so you don’t worry about when it expires. You may also have a false sense of security because you feel that the company you bought the domain name from will inform you. You’re right, the company will inform you, but it is not fool proof.

Keep in mind, depending on which company you used, if their main business is registering domains they probably don’t care if your domain expires. Many of these companies have backorder options. Backorder options gives someone the ability to backorder your domain so the very second your domain expires it is registered with the person that backordered it. It may not seem legal, but it is.

In addition, the company that backordered your name can be kept anonymous